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Gina Speed - Personal brand

Gina Speed personal branding apparel design logo pattern

Goal: Encourage self-reflection, goal-setting, and continuous improvement through brand design.

CASE STUDY

Gina Speed


ROLE

Graphic designer


PROJECT

Creating a personal brand highlights expertise beyond the business. A personal visual identity can reflect unique strengths, values, and personality while reinforcing credibility and mastery of the craft. Showcasing personal style also strengthens relationships with clients and industry peers.


SERVICES

Logo design

Visual identity design

Style guide

Business collateral

Apparel design

Digital graphic design

Gina Speed personal branding mood board
Gina Speed personal branding logo sketching tablet

Opportunity: Create clear, bold, visual messages using negative space and patterns.

Gina Speed personal branding logo variations
Gina Speed personal branding logo deconstruction

Style guide

A neutral palette with an accent color was chosen to reflect composure, optimism, and a proactive nature. The combination of an elegant serif font and a versatile sans-serif enhanced visual interest and readability, while patterns added character and energy.

Gina Speed personal branding style guide

Opportunity: Blend creativity with playfulness to craft visually engaging designs.

Gina Speed personal branding print design resume business card
Gina Speed personal branding print design bag
Gina Speed personal branding business stationary print design
Gina Speed personal branding c

Designing a personal brand sharpened skills, built credibility, and attracted opportunities.

Thank you for exploring our work! Discover more projects below and see how we bring brands to life.

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Gina Speed personal brand apparel design logo pattern

Gina Speed — Personal brand

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