Gina Speed - Personal brand

Goal: Encourage self-reflection, goal-setting, and continuous improvement through brand design.

CASE STUDY

Gina Speed

ROLE

Graphic designer

PROJECT

Designing a personal brand was a good exercise—exploring how I might distinguish myself in a crowded marketplace—as a single-person, full-service agency. The visual identity encapsulates and communicates my unique value proposition, skills, and personality.

SERVICES

Logo design

Visual identity design

Style guide

Business collateral

Apparel design

Digital graphic design

Opportunity: Utilize minimalist design principles to create clear, bold, visual messages.

Style guide

To reflect my composure, optimism, and proactive nature, I chose a neutral palette with a red accent. Pairing an elegant serif font with a versatile sans-serif adds visual interest and readability, while developed patterns enhance character and energy.

Opportunity: Blend creativity with playfulness to craft visually engaging designs.

Gina Speed personal branding print design resume business card

Gina Speed personal branding print design bag

Gina Speed personal branding business stationary print design

The visual identity communicates my unique value proposition, skills, and personality as a brand des

Thank you for your interest—please check out additional projects below.

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Gina Speed — Personal brand

MCASD

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