ProviderNow - Visual identity design
Goal: Develop a visual identity that conveys trust, reliability, and confidence in healthcare.
CLIENT
ProviderNow
ROLE
Brand designer
PROJECT
ProviderNow, a startup in the healthcare sector, offers instant access to Letters of Medical Necessity (LMNs), virtual consultations, and medical equipment purchases through a network of retailers. They required a brand package that would immediately convey trust, reliability, and confidence to their customers.
SERVICES
Logo design
Style guide
Brand design
Opportunity: Communicate brand values with trust symbols, typography trends, and design principles.
Logo design
After research, sketching, and brainstorming, a logo icon was created using health and tech symbols. A sans-serif font with a taller x-height was selected and hand-set to balance the icon and match the stroke width. A four-color gradient was applied to the icon to add visual interest and energy, while the brand's primary purple color was applied to the logotype to maintain readability.
Brand guide
A comprehensive Brand Guide was compiled for the company as a proper hand-off that would enable other designers to pick up the torch and keep running. Working files, templates, and galleries were compiled to ensure the brand elements remained cohesive and scalable. A compatible font style was selected for its versatility and harmonization with the logo and colors were built from a customized CMYK foundation.
Opportunity: Create foundational building blocks to ensure brand cohesiveness and scalability.
Digital marketing
After the Brand Guide was established, a comprehensive package of digital and print business and marketing collateral was developed. This package included stationery, business cards, ad and social media templates, and the foundational design for a website. The website featured thoughtful and scalable modules, allowing developers to build and marketers to create custom messaging.
The new visual identity design expressed brand values through symbolism and imagery.
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