Sly Fox Coffee Roasters - Packaging design

CASE STUDY

Sly Fox Coffee Roasters

ROLE

Graphic designer

PROJECT

Sly Fox Coffee Roasters had an existing logo and product information but needed a cohesive package design for chocolate truffle and coffee bean products.  Brainstorming was used to inform future design work, focusing on the brands target market, strategic thought, brand personality, and product origins.

SERVICES

Packaging design

A mood board facilitated design choices by visually compiling inspirations that embodied the desired aesthetic and emotional tone of a project. It also acted as a tangible reference that guided decision-making throughout the creative process and helped achieve a unified vision.

Sketching enabled quick exploration of concepts, shapes, and functionality, and laid the groundwork for developing detailed specifications and prototypes. An early visualization process aided the communication of ideas and facilitated feedback and refinements.

3D rendering tools took much of the heavy lifting from displaying packaging in realistic settings.  Using 3D rendering software allowed for precise visualization and iterative adjustments before physical prototypes are created, significantly reducing development time and costs.

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