Sly Fox Coffee Roasters - Packaging design

Goal: Develop a scalable packaging system that reflects the brand's origins.

CASE STUDY

Sly Fox Coffee Roasters

ROLE

Graphic designer

PROJECT

Sly Fox Coffee Roasters had an existing logo and product information but needed a cohesive package design for chocolate truffle and coffee bean products. Brainstorming was used to inform future design work, focusing on the brand's target market, strategic thought, brand personality, and product origins.

SERVICES

Packaging design

Brainstorming

A mood board facilitated design choices by visually compiling inspirations that embodied the desired aesthetic and emotional tone of a project. It also acted as a tangible reference that guided decision-making throughout the creative process and helped achieve a unified vision.

Sketching ideas

Sketching enabled quick exploration of concepts, shapes, and functionality, and laid the groundwork for developing detailed specifications and prototypes. An early visualization process aided the communication of ideas and facilitated feedback and refinements.

Sly Fox packaging design sketching concepts

Opportunity: Use elements from the logo to craft a visually interesting and cohesive design.

Opportunity: Differentiate flavors using colors that reflect Brooklyn's distinctive urban character.

Sly Fox packaging design coffee bag die cut

3D rendering

3D rendering tools simplified the process of displaying packaging in realistic settings. Using 3D rendering software enabled precise visualization and iterative adjustments before creating physical prototypes, significantly reducing development time and costs.

The coffee packaging used Brooklyn's aesthetic with a smart design system to identify flavors.

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