DealerSocket - Visual identity design

CLIENT

DealerSocket

ROLE

Product/ Marketing Design leadership

Brand development leadership

UX/UI research and design

PROJECT

As the automotive industry is ever-evolving, DealerSocket wanted to make sure their company continued to lead the charge as ambitious creators of solutions. The company had been through a rigorous acquisition phase and needed to restructure its diverse product portfolio.  

SERVICES

Logo design

Brand guide

Video — digital

UX/UI style guide

Marketing collateral

Web design and development

Facilities design

Event design

ADDITIONAL CREDITS

Brand strategy | Strategy Analytics, Superhuman

Logo design | Superhuman, Justin Neiser

Creative direction | Justin Neiser

Brand design | Paul Nilrach, Rob Gough

Digital media design | Michael Chow

UX/UI research | Jesse Klotz, Bart Branstetter

UX/UI design | Mark Hornig, Vasiliy Emelin, Brett Chien, Colton Wiscombe

Website design/ development | KPS3, Bryan Watson

In the research phase, a competitor and target audience analysis helped DealerSocket identify whitespace in the market. The Creator archetype was selected by executives as a shortcut to positioning, as the personality related to their origins and direction for the future in automotive.

A new logo and style guide were created to represent DealerSocket's position and message in the market. The logo matched the past logo with a flat, upright design and symbolized the company's offerings as part of a connected suite.

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