DealerSocket - Visual identity design
Goal: Create a strategic identity reflecting the mission to transform the automotive experience.
CLIENT
DealerSocket
PROJECT
As the automotive industry is ever-evolving, DealerSocket wanted to make sure their company continued to lead the charge as ambitious creators of solutions. The company had been through a rigorous acquisition phase and needed to restructure its diverse product portfolio.
SERVICES
Logo design
Brand guide
Video and animation
UX/UI style guide
Marketing collateral
Web design and development
Facilities design
Event design
LEAD CONTRIBUTIONS
Cross-functional team leadership | Gina Speed
Creative/ art direction | Justin Neiser
PROJECT CONTRIBUTORS
Brand voice and tone | Gina Speed
Logo design (partnership with agency) | Justin Neiser
Logo system architecture/ design | Justin Neiser
Graphic design | Paul Nilrach, Rob Gough, Kelsey Cornell
Digital media design | Michael Chow
UX/UI research | Jesse Klotz, Bart Branstetter
UX/UI design | Mark Hornig, Vasiliy Emelin, Brett Chien, Colton Wiscombe
Website design/ development (partnership with agency) | Bryan Watson
Brand Strategy
In the research phase, a competitor and target audience analysis helped DealerSocket identify whitespace in the market. The Creator archetype was selected by executives as a shortcut to positioning, as the personality related to their origins and direction for the future in automotive.
Visual identity design
A new logo and style guide were created to represent DealerSocket's position and message in the market. The logo matched the past logo with a flat, upright design and symbolized the company's offerings as part of a connected suite.
Opportunity: Utilize the new logo's design to create a visually cohesive brand architecture.
Opportunity: Craft impactful, cohesive marketing collateral and product applications.
The new visual identity modernized the brand and resonated with the target audience.
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