Portfolio
SAMPLE WORK
Pistol + Shooter is owned and operated by Gina Speed as a single-person, full-service agency. The case studies here are a testament to the agency's expansive and versatile expertise in brand and creative strategy. It features a diverse array of projects spanning from comprehensive brand development for startups to strategic rebranding for established SaaS companies.
Each project underscores an ability to blend innovative digital marketing strategies with robust design principles to enhance client visibility and engagement. Highlights include the creation of full-scale brand identities, execution of targeted digital campaigns utilizing SEO best practices, and the development of engaging UX/UI design for back-office software suites.
This portfolio not only reflects skill in elevating brand aesthetics but also demonstrates strategic acumen in using design to solve complex business challenges and drive measurable growth.
Extensive network
Gina Speed has cultivated an extensive network of talented creatives, enabling her to assemble dynamic, multidisciplinary teams that drive innovation and exceptional results in brand and digital marketing.
VISUAL IDENTITY DESIGN
The Museum of Contemporary Art San Diego (MCASD) is a prominent cultural institution committed to presenting contemporary art from around the globe. They required a new logo that would resonate with visitors and reflect the picturesque setting of their La Jolla location, alongside a sophisticated brand design strategy.
VISUAL IDENTITY DESIGN
ProviderNow, a startup in the healthcare sector, offers instant access to Letters of Medical Necessity (LMNs), virtual consultations, and medical equipment purchases through a network of retailers. They required a brand package that would immediately convey trust, reliability, and confidence to their customers.
BRAND IDENTITY
Roast28 is a startup in the specialty coffee space, specializing in dark roast whole bean coffee that is USDA Organic and Fair Trade Certified. The company needed foundational brand work done, including brand strategy, brand identity design and development, and creative marketing.
EVENT DESIGN
Pluralsight, as a leader in tech learning, recognized the critical need to develop an impactful event design that not only captivated but also educated its diverse audience. By crafting engaging and immersive experiences, they aimed to foster a community of tech enthusiasts who were well-equipped to tackle future challenges.
REBRAND
Solera was initially a holding company and decided to operationalize in 2021. The company's primary goals were to harmonize 88 brands as "One Solera" and create a new unified brand identity to establish it as the global leader in its four major industries (insurance, repair, dealerships, and fleet management).
VISUAL IDENTITY DESIGN
As the automotive industry is ever-evolving, DealerSocket wanted to ensure their company continued to lead the charge as ambitious creators of solutions. The company had been through a rigorous acquisition phase and needed to restructure its diverse product portfolio in a cohesive way.