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Pluralsight - Event design

Pluralsight event design badges

Goal: Design event collateral with an "innovate smarter" theme for tech-forward attendees.

CASE STUDY

Pluralsight


ROLE

Graphic designer


PROJECT

Pluralsight, as a leader in tech learning, recognized the critical need to develop an impactful event design that not only captivated but also educated its diverse audience, driving forward the ethos of continuous learning and innovation. By crafting engaging and immersive experiences, they aimed to foster a community of tech enthusiasts who were well-equipped to tackle future challenges.


SERVICES

Event design

Wayfinding

Event marketing collateral

Pluralsight event design moodboard tablet

Brainstorming/ workshoping

The research process for brainstorming ideas for event design involved a deep dive into the latest design trends and industry best practices, ensuring that the event would be at the forefront of innovation and engagement. This approach included analyzing successful case studies, attending industry workshops, and leveraging insights from design thought leaders to create a memorable and impactful event experience that would resonate with event attendees.

Pluralsight event design collaboration

Event Design

Cross-functional collaboration was the foundation for designing successful events, enabling teams to integrate diverse perspectives, expertise, and innovative ideas from various departments. This approach ensured that every aspect of the event resonated with the target audience. The synergy enriched the creative process while ensuring logistical, technical, and design elements aligned seamlessly, resulting in an exceptional event experience that exceeded expectations.

Pluralsight event design concept
Pluralsight event design print poster
Pluralsight event design social media graphic ad

Opportunity: Employ the prism effect in graphic design and photo editing for a multifaceted impact.

Pluralsight event design photography ediiting prism
Pluralsight event booth banner graphic

Opportunity: Use bold headlines and ample whitespace to communicate clear messaging and wayfinding.

Pluralsight event design wayfinding rollup banners
Pluralsight event design convention booth
Pluralsight event design photography editing prism effect
Pluralsight event design social media graphic
Pluralsight event design digital screensavers

The prism design showcased the company's innovative spirit at the event.

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